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Teens’ Top Cosmetics Brands: Piper Sandler Survey

Mass market giant ELF leads the way among teenagers surveyed in this latest semi-annual research report.

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By: Christine Esposito

Editor-in-Chief

Piper Sandler has some good news for makeup makers: teens may be cutting back on spending overall, but not on cosmetics. In fact, cosmetics held the highest priority of teen’s beauty spending at $127—the highest level seen since 2019, according to the Piper Sandler Companies 46th semi-annual Taking Stock With Teens survey, which was released this month. The leading cosmetics brands cited in the survey are: No. 1: ELF 29% No. 2: Rare Beauty 13% No. 3: Maybelline 6% No. 4: Charlotte Tilbury ...

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